Privacy Policy
Last Updated: May 2026
Tōn Pilates LLC (“Tōn Pilates,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how information may be collected, used, stored, and shared when you interact with our website, services, booking systems, and communications.
1. Information We Collect
We may collect personal information that you provide to us directly, including:
(a) name; (b) email address; (c) phone number; (d) billing information; (e) purchase history; (f) booking information; (g) waiver submissions; and (h) communication preferences.
We may also automatically collect technical information when you visit our website, including:
(a) device type; (b) browser type; (c) IP address; and (d) website usage behavior.
1.1 Cookies and Tracking Technologies.
Our website uses cookies and similar tracking technologies (including pixels, tags, and web beacons) to operate the website, analyze site usage, deliver advertising, and improve your experience. Cookies are small data files placed on your device. Most browsers allow you to refuse or delete cookies through your browser settings; however, disabling cookies may limit certain features of the website.
1.2 Analytics.
We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how visitors use our website, including pages visited, time on site, and referring sources. Google Analytics uses cookies and similar technologies to collect this information, which may be transmitted to and stored by Google. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On available at https://tools.google.com/dlpage/gaoptout.
1.3 Advertising and Retargeting.
We use the Meta Pixel (provided by Meta Platforms, Inc.) and similar advertising technologies provided by Google to measure the effectiveness of our advertising, deliver targeted advertisements, and conduct retargeting campaigns on platforms such as Facebook, Instagram, and Google. These technologies may collect information about your visits to our website and use that information to display advertisements to you across other websites and platforms. You may manage your advertising preferences directly with Meta at https://www.facebook.com/adpreferences and with Google at https://adssettings.google.com.
1.4 Email Marketing Service Provider.
We use Mailchimp (a service of Intuit Inc.) to manage our newsletter signup forms and to deliver marketing and informational emails. When you subscribe through our newsletter signup form, your contact information is transmitted to and stored by Mailchimp on our behalf, subject to Mailchimp’s own privacy and security practices.
2. How We Use Information
We may use collected information to:
(a) process bookings, class reservations, and payments; (b) manage memberships and class attendance; (c) communicate with clients regarding accounts, bookings, and customer service matters; (d) send marketing emails, promotions, and studio announcements; (e) analyze and improve website performance and customer experience; (f) deliver, measure, and optimize advertising campaigns; and (g) maintain studio operations, security, and legal compliance.
3. Marketing Communications
3.1 Email Marketing.
By providing your contact information, you may receive promotional emails, updates, offers, or studio announcements from Tōn Pilates. You may unsubscribe from marketing emails at any time using the unsubscribe link included in each communication or by contacting us at info@tonpilates.com.
3.2 SMS and Text Message Marketing.
Tōn Pilates may offer SMS or text message marketing to clients who provide express written consent by opting in through our website, booking system, or in-studio enrollment form. By opting in, you consent to receive recurring promotional and transactional text messages from Tōn Pilates at the mobile number you provide, sent using an automatic telephone dialing system or similar technology. Consent is not a condition of purchasing any goods or services.
Message frequency may vary. Message and data rates may apply. Tōn Pilates does not charge for SMS messages, but standard message and data rates from your wireless carrier may apply to each message sent or received.
Opt-out: you may opt out of SMS marketing at any time by replying STOP to any text message received from Tōn Pilates. You will receive a one-time confirmation message acknowledging your opt-out, after which no further marketing text messages will be sent. To request assistance, reply HELP or contact us at info@tonpilates.com.
Carrier disclaimer. Wireless carriers are not liable for delayed or undelivered messages. Supported carriers may change without notice. Tōn Pilates is not responsible for any delay, failure, or error in the transmission of any message.
4. Payment Information
Payments may be securely processed through third-party providers, including Stripe and Momence. Tōn Pilates does not directly store complete payment card information on its servers. Your payment information is subject to the privacy and security practices of the applicable payment processor.
5. Information Sharing
Tōn Pilates does not sell personal information to third parties. Information may be shared with trusted service providers solely for operational purposes, including:
(a) payment processing (Stripe, Momence); (b) booking and class management (Momence); (c) website analytics (Google); (d) advertising and retargeting (Meta, Google); and (e) email communications (Mailchimp).
Information may also be disclosed where required by law, court order, or governmental request, or where reasonably necessary to protect the rights, property, or safety of Tōn Pilates, its clients, or others.
6. Data Security
We take commercially reasonable steps to help protect personal information from unauthorized access, misuse, or disclosure. However, no online system can be guaranteed completely secure, and Tōn Pilates does not warrant the absolute security of any information transmitted to or from this website.
7. Your Rights
Depending on applicable laws, you may have rights regarding access, correction, deletion, or limitation of the use of your personal information. Requests may be directed to info@tonpilates.com. We will respond to verified requests within the time period required by applicable law.
8. Third-Party Links
Our website may contain links to external websites or platforms. Tōn Pilates is not responsible for the privacy practices, security, or content of any third-party website, and the inclusion of any such link does not constitute endorsement.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of eighteen (18), and we do not knowingly collect personal information from minors. If we learn that we have collected personal information from a minor, we will take reasonable steps to delete such information.
10. Updates to This Policy
Tōn Pilates may update this Privacy Policy from time to time. The “Last Updated” date at the top of this policy reflects the date of the most recent revision. Continued use of the website following the posting of any update shall constitute acceptance of the revised policy.
11. Contact
Questions or requests regarding this Privacy Policy may be directed to:
Tōn Pilates LLC
22-04 31st Street
Astoria, New York 11105
Email: info@tonpilates.com